Marketing Test

Marketing tests help evaluate the skills and competencies of applicants who are applying for a role in marketing.

  • What are marketing skills tests?

    With so many different competencies needed for different types of marketing roles, pre-employment industry test can be an effective way to assess your candidates.

    Working in marketing requires skills such as problem-solving, creativity, interpersonal skills, situational awareness, and attention to detail. The marketing skills tests are an effective way for a recruiter to assess these core competencies and identify top talent among their talent pool.

    The tests are typically sent to a candidate once they have submitted an application for their role. The online tests are sent via email and candidates are given two to three days to complete them under timed conditions.

    Test-takers who score within the top 50% of applicants are usually shortlisted and moved onto the next stage of the recruitment process. This allows you to invest more time interviewing quality candidates who have the skills you are looking for.

About the Marketing Test

Poor marketing skills and inexperience can have a negative effect on businesses and be extremely costly. Since marketing is a relatively easy field to get into, it can be difficult to distinguish if candidates have the right skills for the role.

Marketing tests should therefore be used to help you identify promising candidates who would thrive in the role you are hiring for.

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  • Why use pre-employment testing for marketing?

    Marketing roles often require certain characteristics, competencies and skills. Traditional methods of recruitment such as CVs and resumes are not enough when it comes to assessing candidates, as applications tend to be weighted more towards experience than skills.

    Pre-employment marketing tests add an additional layer of screening to empower recruiters with more insight and data. This makes it easier to shortlist candidates and helps reduce bias in the early stages of recruitment.

    Job roles marketing tests would be suitable for include:

Picked Sample Report

View a sample report

Results for the Marketing Test along with other assessments the candidate takes will be compiled to produce a candidate report. The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

Which specific tests should you use?

At the core of marketing, the following tests are useful in measuring the quality of your hires:

  • Teamwork
  • Personality tests
  • Error checking
  • Software skills tests
  • Problem-solving skills tests


Teamwork is an important marketing skill where employees will typically work collaboratively on projects and in small to large teams. Brainstorming, creative sessions, and reporting are all part of being a successful marketing team and areas of the job that require great teamwork.

A teamwork test can assess candidates' abilities to work well with others.

Personality tests

Personality assessments help to assess whether a potential candidate will be a good cultural fit for the marketing team they will be hired to work for. Finding the right personality traits in your talent pool is an essential part of a recruiters job - particularly in the marketing industry. Personality traits like communication, stress tolerance, and detail orientation are skills difficult to assess just from a CV or interview.

The personality assessment uses Likert scale questions and tests a range of personality traits that you’d typically look for in a candidate.

Error checking

Attention to detail is a key skill for a marketer. They must be able to spot mistakes and proofread work efficiently and effectively. An error checking test provides an assessment to ensure your candidate is competent in spotting errors.

Software skills tests

There is a range of software skills needed to be a successful marketer. A software skills test will measure the knowledge and understanding of the software and provide insight to recruiters if a candidate is competent or not.

Software skills tests you might use for marketing include:

Problem-solving skills tests

Problem-solving is another important aspect of marketing. Many problems can arise during marketing that needs quick thinking and smart responses. The problem-solving assessments help test the aptitude of candidates when faced with challenging situations.

Tests that assess problem-solving include:


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).


Access real assessments

Instant access to our full testing suite.

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    Fully accredited

    All our Marketing tests are written by accredited psychologists and fully validated.

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    For all levels

    We offer Marketing tests for all levels so you can assess all roles within your organisation.


Energize selection process

Streamline hiring with our out-of-the-box tools.

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    Smart automations

    Automated actions such as alerts and reminders ensure a smooth candidate experience.

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    Instant results

    Receive candidate results in real-time so you can make decisions in hours, not days.


Make better hires

Improve hiring with bias-free, data-driven decisions.

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    Analytics dashboard

    Our full array of candidate performance metrics will provide actionable data on each of your candidates.

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    Candidate comparison

    Simple, easy-to-use candidate comparison reports mean you don’t need to be a psychologist to interpret them.

“We used Picked as part of our Finance Graduate Scheme recruitment and it was just what we needed – really simple to send candidates the link to complete and clear to see how they all compared. And great value for money!”
Christina, HR Director, Cancer Research, UK
Christina, HR Director, Cancer Research, UK
Marketing Test expert

Written by a Marketing Test expert

Our team of assessment experts is made up of I/O psychologists and psychometricians who are dedicated to making all of our tests as reliable, valid and fair as possible. They strictly adhere to best practices in the industry and stay on top of the latest innovations to ensure job candidates’ unique profiles of characteristics, abilities and knowledge are being measured accurately while minimising bias. They leverage decades of research and advanced predictive analytics to build assessments that link to outcomes that matter, such as job performance, turnover, engagement, culture fit and more.

“Personality profiling allowed us to perform lookalike modelling of our most successful employees and use this as a blueprint for new hires.”
Nick, HR Operations, Airbus, Spain
Nick, HR Operations, Airbus, Spain


What is the typical recruitment process in a marketing role?

Marketing companies typically use this structure to hire candidates:

  • Online application
  • Pre-employment assessments
  • Virtual interview or call
  • Marketing task
  • 1:1 Interview
  • Job offer
What skills does a candidate in marketing typically need?

A candidate who works in the marketing industry might typically have skills in the following areas:

  • Strong communication
  • Ability to work well in a team
  • Software skills
  • Problem-solving
  • Attention to detail
What is the cost for Picked's marketing test?

We believe in simple, transparent pricing. We operate monthly and annual subscriptions so you can pick the perfect plan for you. Don't worry if you're not sure: you can always upgrade or downgrade later, or speak to us to discuss the option of a custom made plan to fit your needs. This is all you ever pay – no set-up or hidden fees.

Can I get a free trial?

Yes, sign up (no credit card required) and we'll give you a 7-day trial completely free. You'll get unlimited access to create as many jobs and test as many candidates as you like. You can cancel any time and you won't be charged anything.

“Focusing on data reduced the subjective decision making from our hiring process and allowed us to reduce bias and make better hiring decisions.”
Izzie, Head of HR, iZettle, Sweden
Izzie, Head of HR, iZettle, Sweden

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