Which specific tests should you use?
At the core of marketing, the following tests are useful in measuring the quality of your hires:
- Personality tests
- Error checking
- Software skills tests
- Problem-solving skills tests
Teamwork is an important marketing skill where employees will typically work collaboratively on projects and in small to large teams. Brainstorming, creative sessions, and reporting are all part of being a successful marketing team and areas of the job that require great teamwork.
A teamwork test can assess candidates' abilities to work well with others.
Personality assessments help to assess whether a potential candidate will be a good cultural fit for the marketing team they will be hired to work for. Finding the right personality traits in your talent pool is an essential part of a recruiters job - particularly in the marketing industry. Personality traits like communication, stress tolerance, and detail orientation are skills difficult to assess just from a CV or interview.
The personality assessment uses Likert scale questions and tests a range of personality traits that you’d typically look for in a candidate.
Attention to detail is a key skill for a marketer. They must be able to spot mistakes and proofread work efficiently and effectively. An error checking test provides an assessment to ensure your candidate is competent in spotting errors.
Software skills tests
There is a range of software skills needed to be a successful marketer. A software skills test will measure the knowledge and understanding of the software and provide insight to recruiters if a candidate is competent or not.
Software skills tests you might use for marketing include:
Problem-solving skills tests
Problem-solving is another important aspect of marketing. Many problems can arise during marketing that needs quick thinking and smart responses. The problem-solving assessments help test the aptitude of candidates when faced with challenging situations.
Tests that assess problem-solving include: