Content Writer Test

Content writer tests can be used during the recruitment process to assess candidates on the essential skills and competencies for a content writer role, to help hiring teams identify the most suitable candidate.

  • What is a content writer test?

    A content writer test can be used as a means of assessing whether a candidate has the skills and expertise to perform effectively as a content writer. The test is typically used in the screening stages of the hiring process, to identify early on the most promising candidates.

    The test uses a series of multiple-choice questions specifically written to assess candidates in key areas, including their understanding of basic writing skills like punctuation and grammar, and their ability to present information effectively for the target audience.

    Candidates that achieve a high score on the content writer test have demonstrated they may have the skills and expertise to produce effective content that communicates and engages with customers.

About the Content Writer Test

A content writer plans, produces, and edits informative web content for a business, usually for marketing purposes.

A content writer must be able to vary their writing style according to the target audience. They often need a sound understanding of SEO, to enhance their copy for maximum exposure on the web. Content writers must have good writing skills and an eye for detail, to ensure they produce high-quality content that is free from errors.

The content writer test assesses candidates on these skills, to ensure you advance the most suitable candidates to the next stage of selection.

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  • Why should you use a content writer test for recruiting?

    Shortlisting content writer candidates based on resumes and applications alone can be challenging, especially if many candidates state a similar level of experience. Portfolios count for a lot, but it can still be difficult to decipher who will be the strongest candidate in practice without further scrutiny.

    With Picked's content writer test, you can assess candidates on the essential skills and expertise required for a content writer position, such as writing skills, attention to detail, and knowledge of SEO.

    All candidates will face the same test, providing you with a set of straightforward results that allows you to compare each candidate based on their strengths and weaknesses. Those who perform well on the test can be advanced to the next round, while those who underperformed are removed.

    The content writer test could be useful for the following roles:

    • Copy Editor
    • Communications Officer
    • SEO Writer
    • Web Writer
    • Content Manager
    • Content Marketer
    • Web Editor
Picked Sample Report

View a sample report

Results for the Content Writer Test along with other assessments the candidate takes will be compiled to produce a candidate report. The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

How our test assesses content writer skills

Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. Microsoft Word), soft skills (e.g. time management), aptitude (e.g. error checking) and relevant personality dimensions (e.g. creativity). The results present a holistic view of how well suited each candidate is for the job at hand, using a data-driven approach.

The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.

The characteristics, abilities and knowledge necessary to be a content writer were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.

During the development process, test questions were rigorously analysed to maximise reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.

Our content writer test is monitored to ensure it is up-to-date and optimised for performance.


Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).


Access real assessments

Instant access to our full testing suite.

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    Fully accredited

    All our Content Writer tests are written by accredited psychologists and fully validated.

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    For all levels

    We offer Content Writer tests for all levels so you can assess all roles within your organisation.


Energize selection process

Streamline hiring with our out-of-the-box tools.

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    Smart automations

    Automated actions such as alerts and reminders ensure a smooth candidate experience.

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    Instant results

    Receive candidate results in real-time so you can make decisions in hours, not days.


Make better hires

Improve hiring with bias-free, data-driven decisions.

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    Analytics dashboard

    Our full array of candidate performance metrics will provide actionable data on each of your candidates.

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    Candidate comparison

    Simple, easy-to-use candidate comparison reports mean you don’t need to be a psychologist to interpret them.

“We used Picked as part of our Finance Graduate Scheme recruitment and it was just what we needed – really simple to send candidates the link to complete and clear to see how they all compared. And great value for money!”
Christina, HR Director, Cancer Research, UK
Christina, HR Director, Cancer Research, UK
Content Writer Test expert

Written by a Content Writer Test expert

Our team of assessment experts is made up of I/O psychologists and psychometricians who are dedicated to making all of our tests as reliable, valid and fair as possible. They strictly adhere to best practices in the industry and stay on top of the latest innovations to ensure job candidates’ unique profiles of characteristics, abilities and knowledge are being measured accurately while minimising bias. They leverage decades of research and advanced predictive analytics to build assessments that link to outcomes that matter, such as job performance, turnover, engagement, culture fit and more.

“Personality profiling allowed us to perform lookalike modelling of our most successful employees and use this as a blueprint for new hires.”
Nick, HR Operations, Airbus, Spain
Nick, HR Operations, Airbus, Spain

Content Writer Test FAQs

What skills should a content writer have?

Important skills for a content writer include:

  • Solid understanding of SEO
  • Attention to detail
  • Ability to adapt style
  • Excellent writing and communication skills
  • Creativity
  • Strong research skills
What other tests might be useful for a content writer?

Other useful tests you may want to consider for a content writer include an SEO test, social media test, or software skills tests such as Microsoft Word or Google Analytics. With Picked, you can customise your assessment package to best suit your hiring needs.

What is the cost for Picked's content writer test?

Picked operates on a monthly or annual subscription basis. We have several plans to suit your hiring needs, which you can check out here. Alternatively, you can get in touch with us to discuss a custom plan.

Can I get a free trial?

Yes, simply sign up (no credit card is required) and we'll give you unlimited access for 7 seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.

“Focusing on data reduced the subjective decision making from our hiring process and allowed us to reduce bias and make better hiring decisions.”
Izzie, Head of HR, iZettle, Sweden
Izzie, Head of HR, iZettle, Sweden

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