Social Media Test

Employers looking to hire individuals to work with social media channels should consider a social media test to evaluate whether candidates have the right skills and competencies necessary to succeed in the role. Try Picked’s social media test to help shortlist talent and test a variety of social media skills.

  • What is a social media test?

    A social media test evaluates whether a candidate possesses the necessary skills and knowledge required to create, post and manage social media channels. The test can be used during the early stages of the recruitment process to ensure the most suitable candidates are shortlisted.

    Consisting of several multiple choice-based questions, the social media test assesses candidates on their knowledge using various social media platforms, as well as their ability to manage several channels and grow a brand's reach and engagement through social media best practices.

    A high score on this test shows that a candidate can effectively plan and execute marketing campaigns, increase brand awareness and traffic, develop a stronger brand image, and increase conversion rates.

Jump to a section on this page:

  1. What is a social media test?
  2. Why should you use a social media test for recruiting?
  3. How our test assesses social media skills
  4. Social Media Test FAQs

About the Social Media Test

The social media test assesses whether a candidate possesses the required knowledge and skills to perform successfully in a social media position, so you shortlist the right candidates.

Social media has become an integral part of most marketing campaigns as an effective tool to build engagement with customers, communicate promotional material, and receive consumer feedback. An effectively implemented social media campaign helps build brand awareness, reach new customers, and increase leads.

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  • Why should you use a social media test for recruiting?

    It can often be difficult to distinguish between candidates, especially if your hiring team receives a large pool of candidates with a seemingly similar level of experience. Resumes alone can often give limited insight into a candidate's true skills, which could lead to decisions being based on instinct rather than data.

    A social media test helps solve this problem by providing your hiring team with comparative data to base your decisions on. You are able to easily administer the test to a large number of candidates in your talent pool to receive comparative data that reveals the most suitable candidates for your position.

    This creates a more streamlined hiring process where only the most qualified candidates are advanced to the next round, saving time and resources, and reducing the administrative burden placed on your hiring team.

    The test will highlight a candidate's proficiency in key areas which are required to be successful in a social media role, such as their knowledge and understanding of different social media platforms, creating effective content, and using analytics to improve campaigns.

    Applicants who score highly, and therefore best meet the requirements of the role, can then be advanced to the next stage, whilst those who did meet the required level are excluded.

    A social media test could be useful for the following roles:

    • Social Media Specialist
    • Marketing Manager
    • Communications Manager
    • Social Media Coordinator
    • Social Media Analyst
    • PR Manager
    • Social Media Manager
    • Content Creator
    • Digital Marketing

More Job Knowledge Tests

Picked Sample Report

View a sample report

Results for the Social Media Test along with other assessments the candidate takes will be compiled to produce a candidate report. The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

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How our test assesses social media skills

Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. Facebook Ads), soft skills (e.g. time management), aptitude (e.g. error checking) and relevant personality dimensions (e.g. organisation). The results present a holistic view of how well suited each candidate is for the job at hand, using a data-driven approach.

The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.

The characteristics, abilities and knowledge necessary to be a social media specialist were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.

During the development process, test questions were rigorously analysed to maximise reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.

Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.

Our social media test is monitored to ensure it is up-to-date and optimised for performance.

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Validated

Predictor of job success

Picked provides evidence-based recommendations for tests to use for over 750 jobs. Our recommendation engine leverages data from the Occupational Information Network (O*NET) developed by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA).

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    Fully accredited

    All our Social Media tests are written by accredited psychologists and fully validated.

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    For all levels

    We offer Social Media tests for all levels so you can assess all roles within your organisation.

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    Automated actions such as alerts and reminders ensure a smooth candidate experience.

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    Receive candidate results in real-time so you can make decisions in hours, not days.

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    Analytics dashboard

    Our full array of candidate performance metrics will provide actionable data on each of your candidates.

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    Candidate comparison

    Simple, easy-to-use candidate comparison reports mean you don’t need to be a psychologist to interpret them.

“We used Picked as part of our Finance Graduate Scheme recruitment and it was just what we needed – really simple to send candidates the link to complete and clear to see how they all compared. And great value for money!”
Christina, HR Director, Cancer Research, UK
Christina, HR Director, Cancer Research, UK
Social Media Test expert

Written by a Social Media Test expert

Our team of assessment experts is made up of I/O psychologists and psychometricians who are dedicated to making all of our tests as reliable, valid and fair as possible. They strictly adhere to best practices in the industry and stay on top of the latest innovations to ensure job candidates’ unique profiles of characteristics, abilities and knowledge are being measured accurately while minimising bias. They leverage decades of research and advanced predictive analytics to build assessments that link to outcomes that matter, such as job performance, turnover, engagement, culture fit and more.

“Personality profiling allowed us to perform lookalike modelling of our most successful employees and use this as a blueprint for new hires.”
Nick, HR Operations, Airbus, Spain
Nick, HR Operations, Airbus, Spain

Social Media Test FAQs

What skills should a social media candidate have?

Essential skills for a social media candidate include: being proficient in using various social media platforms, knowing how to create content for audiences on different channels, and being able to use analytics to optimise the social media marketing strategy.

When in the application process is it best to use a social media test?

Social media tests are most effective when used in the early stages of recruitment before any kind of formal interviews have begun. The test will allow you to easily narrow down your talent pool, so only your most qualified candidates are shortlisted.

What is the cost for Picked's social media test?

Picked offers monthly or annual subscriptions for businesses of all sizes, so choose one that best fits your needs. You can check out our subscription plans here.

Can I get a free trial?

Yes, simply sign up (no credit card is required) and we'll give you unlimited access for seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.

“Focusing on data reduced the subjective decision making from our hiring process and allowed us to reduce bias and make better hiring decisions.”
Izzie, Head of HR, iZettle, Sweden
Izzie, Head of HR, iZettle, Sweden

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