Candidates will need to answer a range of questions that measure industry-specific technical skills where applicable (e.g. Facebook Ads), soft skills (e.g. time management), aptitude (e.g. error checking) and relevant personality dimensions (e.g. organisation). The results present a holistic view of how well suited each candidate is for the job at hand, using a data-driven approach.
The format varies by type of question, including multiple-choice for aptitude and technical skills, situational judgement for soft skills and agreement on a Likert scale for the personality dimensions. This approach ensures candidates are being assessed in an accurate and fair manner, and that results reflect the true underlying qualities of each candidate.
The characteristics, abilities and knowledge necessary to be a social media specialist were identified using the US Department of Labor's comprehensive O*NET database. O*NET is the leading source of occupational information that is constantly updated by collecting data from employees in specific job roles.
During the development process, test questions were rigorously analysed to maximise reliability and validity in line with industry best practices. They were created by our team of I/O psychologists and psychometricians – who collaborated with subject-matter-experts – and field-tested with a representative sample of job applicants who have varying experience, just like you might find in a talent pool.
Each test is reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their true level of expertise.
Our social media test is monitored to ensure it is up-to-date and optimised for performance.
Social Media Test FAQs
Essential skills for a social media candidate include: being proficient in using various social media platforms, knowing how to create content for audiences on different channels, and being able to use analytics to optimise the social media marketing strategy.
Social media tests are most effective when used in the early stages of recruitment before any kind of formal interviews have begun. The test will allow you to easily narrow down your talent pool, so only your most qualified candidates are shortlisted.
Picked offers monthly or annual subscriptions for businesses of all sizes, so choose one that best fits your needs. You can check out our subscription plans here.
Yes, simply sign up (no credit card is required) and we'll give you unlimited access for seven days. Create as many jobs and test as many candidates as you want; you won't be charged a penny.