How our test assesses Facebook Ads
In Picked's Facebook Ads test, candidates will need to answer a range of questions covering a varying degree of difficulty. Someone who is proficient in Facebook Ads should be able to perform the following tasks which this test helps evaluate:
- Analytics and tracking
- Creating campaigns with a mobile-first approach
- Monitoring performance
- Campaign reports
- Measuring ROI
- Facebook attribution & attribution models across other channels
- Understanding Facebook Ad policies.
The test questions are designed to indicate how well a candidate knows and understands how to use Facebook Ads across a broad spectrum of tasks. All questions are multiple-choice: a format familiar to most candidates that allows for immediate, objective scoring.
The response options aside from the correct answer, called distractors, are common mistakes or misconceptions, which enhance the question's ability to accurately measure a candidate's proficiency.
During the development process, this test was rigorously analysed to maximise reliability and validity in line with industry best practices. It was written, examined and revised by Facebook Ads specialists and psychometric experts, and field-tested with a representative sample of job applicants.
In other words, this test empirically demonstrates consistency and measures Facebook Ads proficiency as intended. Raw scores are provided, which can be compared across candidates to see how they perform relative to each other.
Regarding the candidates' experience, this test has been reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their Facebook Ads proficiency and feels the test is reasonable.
This test is also monitored on an ongoing basis to optimise performance and is analysed regularly for fairness issues.