Facebook Ads Test

Facebook Ads tests are designed to assess a candidate's knowledge and understanding of Facebook's advertising platforms.

  • What is a Facebook Ads test?

    The Facebook Advertising test is an assessment that gauges a candidate's skill level in creating and managing advertising campaigns on Facebook.

    The test covers setting up campaigns, audience targeting, tracking, performance monitoring, and making necessary adjustments. The Facebook advertising test also covers Instagram advertising campaigns.

    Facebook advertising is now a staple means of marketing promotion, so competency in running successful campaigns is a key skill for advertising, marketing, and communications roles.

    As such, the Facebook Advertising test is an invaluable screening tool. It can be effectively employed at the beginning of the recruitment process to judge if candidates can use Facebook tools to achieve a return on advertising spend.

About the Facebook Ads Test

Facebook, as the world's largest social network, is an important way to reach and interact with your customer base, increase awareness of your company or brand, and ultimately turn engagement into sales.

Facebook's near 3 billion monthly active users present a large opportunity for communicating your value proposition and generating leads if your presence is managed insightfully.

Using a Facebook Ads test as part of the recruitment process can ensure that you hire candidates with the right expertise to deliver tangible results for your business.

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  • Why should you use a Facebook Ads test for recruiting?

    When looking to hire advertising, marketing, sales, or communications staff – whether professional hires or entry-level candidates – companies want to know that shortlisted prospects can deliver a return on advertising investment through increased reach, interaction, and engagement.

    A candidate may state Facebook advertising as a competency on their resume, but it is difficult to know the level of proficiency that equates to in practice.

    Generally, the more experience a candidate has with Facebook ad campaigns, the higher their level of competency. The screening process should also consider potential that a candidate may not have had the opportunity to display through past roles.

    A Facebook Ads test directly assesses a candidate's ability to achieve results through effective Facebook advertising campaigns, so you can be sure that your hire has the skills needed to excel in the role.

    Shortlisting using targeted skills testing is an effective way of streamlining a large talent pool, and ensuring the best candidates proceed in the recruitment process. It is also an objective method, assessing and shortlisting whilst avoiding unconscious bias.

    A Facebook Advertising test may be a useful prerequisite for roles such as:

    • Marketing Manager
    • Advertising and Promotions Manager
    • Sales Manager
    • Communications Manager
    • Marketing Strategist
    • Advertising Sales Agent
    • Digital Marketer
    • Advertising Specialist

    Having an advertising presence on Facebook-owned social media platforms is the key to increasing sales for many companies. To be successful, however, this presence needs to be considered and targeted, communicating your brand messages and values effectively.

    Using a Facebook Advertising test in your recruitment process means you can be confident that your new talent is up to the task.

Sample Facebook Ads Test question

Which of the following would NOT be a reason that Facebook might remove an ad?

  • Copyright infringement

  • Community standards violation

  • Trademark infringement

  • Advertising a product sold by a competitor

Picked Sample Report

View a sample report

Results for the Facebook Ads Test along with other assessments the candidate takes will be compiled to produce a candidate report. The report is automatically generated and available both online and as a downloadable pdf so they can be shared with other team members and employees alike.

How our test assesses Facebook Ads

In Picked's Facebook Ads test, candidates will need to answer a range of questions covering a varying degree of difficulty. Someone who is proficient in Facebook Ads should be able to perform the following tasks which this test helps evaluate:

  • Analytics and tracking
  • Creating campaigns with a mobile-first approach
  • Monitoring performance
  • Campaign reports
  • Measuring ROI
  • Facebook attribution & attribution models across other channels
  • Understanding Facebook Ad policies

The test questions are designed to indicate how well a candidate knows and understands how to use Facebook Ads across a broad spectrum of tasks. All questions are multiple choice: a format familiar to most candidates that allows for immediate, objective scoring.

The response options aside from the correct answer, called distractors, are most common mistakes or misconceptions, which enhances the question's ability to accurately measure a candidate's proficiency.

During the development process, this test was rigorously analysed to maximise reliability and validity in line with industry best practices. It was written, examined and revised by Facebook Ad specialists and psychometric experts, and field-tested with a representative sample of job applicants.

In other words, this test empirically demonstrates consistency and measures Facebook Ads as intended. Raw scores are provided and placed against a benchmark of representative candidates to illustrate how they perform relative to comparable individuals.

Regarding the candidate's experience, this test has been reviewed by a panel of individuals representing diverse backgrounds to check for any sensitivity, fairness, face validity and accessibility issues. This ensures each candidate has a fair chance of demonstrating their Facebook Ad proficiency and feels the test is reasonable.

This test is also monitored on an ongoing basis to optimise performance and is analysed regularly for fairness issues.


Access real assessments

Instant access to our full testing suite.

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    Fully accredited

    All our Facebook Ads tests are written by accredited psychologists and fully validated.

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    For all levels

    We offer Facebook Ads tests for all levels so you can assess all roles within your organisation.


Energize selection process

Streamline hiring with our out-of-the-box tools.

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    Smart automations

    Automated actions such as alerts and reminders ensure a smooth candidate experience.

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    Instant results

    Receive candidate results in real-time so you can make decisions in hours, not days.


Make better hires

Improve hiring with bias-free, data-driven decisions.

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    Analytics dashboard

    Our full array of candidate performance metrics will provide actionable data on each of your candidates.

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    Candidate comparison

    Simple, easy-to-use candidate comparison reports mean you don’t need to be a psychologist to interpret them.

“We used Picked as part of our Finance Graduate Scheme recruitment and it was just what we needed – really simple to send candidates the link to complete and clear to see how the all compared. And great value for money!”
Christina, HR Director, Cancer Research, UK
Christina, HR Director, Cancer Research, UK
Facebook Ads Test expert

Written by a Facebook Ads Test expert

Ryan Green is a marketing professional with 5+ years of experience in digital advertising. He has worked on a number of campaigns across social media channels including Facebook, promoting brand engagement and increasing ROI through Facebook Ads.

“Personality profiling allowed us to perform lookalike modelling of our most successful employees and use this as a blueprint for new hires.”
Nick, HR Operations, Airbus, Spain
Nick, HR Operations, Airbus, Spain


Is Facebook Ads an important marketing skill?

Social media marketing is a vital advertising channel for businesses, and Facebook owns the largest platforms. Employing staff with high levels of literacy in social media marketing is important for the success of advertising campaigns, so ensure you are identifying the correct strengths – such as Facebook advertising - in your prospective employees.

Can the Facebook Ads test be combined with other tests?

Yes, testing for competency in specific skills across a variety of platforms ensures that the talent you are hiring is fit for the role. Facebook advertising connects to a large audience and revenue stream, so it is a crucial skill. Couple this test with competency testing for other software platforms to find the ideal candidate.

Related experience you might look for include any experience with PPC campaigns through other platforms and channels, Google Adwords, social media management, content creation and data analytics.

What is the cost for Picked's Facebook Ads test?

We believe in simple, transparent pricing. We operate monthly and annual subscriptions so you can pick the perfect plan for you. Don't worry if you're not sure: you can always upgrade or downgrade later, or speak to us to discuss the option of a custom made plan to fit your needs. This is all you ever pay – no set-up or hidden fees.

Can I get a free trial?

Yes, sign up (no credit card required) and we'll give you a 7 day trial completely free. You'll get unlimited access to create as many jobs and test as many candidates as you like. You can cancel any time and you won't be charged anything.

“Focusing on data reduced the subjective decision making from our hiring process and allowed us to reduce bias and make better hiring decisions.”
Izzie, Head of HR, iZettle, Sweden
Izzie, Head of HR, iZettle, Sweden

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